Johanna Sands established her label in 2005 as a Summer collection of made to measure linen and silk dresses. She followed this with a Winter collection of leather, wool and sheepskin jackets all handmade by Johanna in limited numbers.
Johanna began designing and sewing as a young girl after watching her mother Anne-Thérèse working as a Tailor.
She went on to study Fashion and Textiles at Liverpool John Moores University whilst continuing to work with her mother Anne-Thérèse, designing and making made to measure clothes for fashion insiders and red carpet events.
Spending every summer in Italy and the French Alps with her family inspired her collection of summer dresses and the soft colour palette of vintage Italy and France was translated into the linen and cotton dresses that Johanna is now known for. The summer collection is made of sustainable, natural, premium quality linen or cotton and Johanna designs each ‘forever piece’ herself which she then hand makes together with her Mother. They are always made in small limited edition runs or often one-off pieces in unique fabrics. The pieces are also influenced by her mixed European Heritage and combine Italian effortless style, French understated elegance and Scandinavian minimalism to create voluminous, vintage silhouettes with couture details and large bows, whilst at the same time remaining chic and unfussy. As well as being an ecologically sound dress choice, they are carefree and comfortable enough to ride a bike, or run around after three children.
Johanna lives with her 3 sons and her husband Johnny – a photographer and musician -who brings all her dresses to life on film in their shoots for Instagram.